Leveraging Internal Linking to Build Page Authority
Internal linking is a straightforward yet effective strategy to distribute PA across your website. By linking to related content within your site, you create pathways that guide users and keep them engaged. Strategic internal links increase user engagement metrics, such as time on site and click-through rate, while helping search engines understand the relationship between pages. By linking from high-authority pages to lower-authority ones, you boost the overall authority of multiple pages, effectively enhancing both user experience and SEO impact.
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