What Is PPC Advertising

The internet marketing strategy known as pay per click (PPC) advertising involves paying a certain amount for each click a visitor makes on your advertisement. In other words, you are compensating for site visits rather than obtaining them naturally. The great thing about PPC is that it lets companies bid for the placement of their ads on other digital networks or in search engine results on a platform. Your advertisement may appear when someone is looking for something related to the terms in it, giving you a direct opportunity to interact with potential clients. This may be done using a variety of targeting choices on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more.

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